Meet EHC Sport, yeah, that’s “Educational Health Care in Sport” if you’re into the whole formality thing ~ a game-changing force in athletic performance. It’s the brainchild of Graham Jevon, a martial artist who’s been geeking out on human physiology and nutrition for over 15 years. EHC had the knowledge, products and the fire but needed a full-scale marketing strategy to take it to the next level.