Simla is a modern Indian restaurant nestled in the vibrant Quayside area of Newcastle, known for its refined take on traditional Indian cuisine. Originally established in 1981 and passed down through generations, Simla underwent a complete transformation in 2016, re-emerging with a fresh interior, elevated menu, and a renewed commitment to culinary excellence. With the support of MDM, Simla has embraced a dynamic digital presence across design, paid media, content creation, and social media. This strategic approach has not only helped convey the restaurant’s legacy and modern vision but also attracted the attention of food lovers across the region and beyond. Through consistent storytelling, stunning visuals, and performance-driven campaigns, Simla continues to build its reputation as one of Newcastle’s most exciting and enduring dining destinations.